ASICS and Completedworks: Redefining the GEL-KAYANO 20 as Wearable Art
The Fusion of Performance and Artistry
In a groundbreaking collaboration, ASICS SportStyle and Completedworks, a London-based jewelry brand, are merging fashion and athletics with their latest project, 'Crafts for Mind'. This initiative showcases the GEL-KAYANO 20 running shoe in a whole new light, transforming it into a masterpiece of wearable art.
A Sculptural Transformation
The GEL-KAYANO 20, renowned for its technical prowess, takes on a new form with Completedworks' signature style. The sneakers are meticulously handcrafted in London, featuring mismatched gems, pearlescent bows, and floral accents, creating a stunning contrast between practicality and luxury. This fusion of performance and ornamentation challenges traditional boundaries.
Exploring Femininity and Ornamentation
Founder and Artistic Director Anna Jewsbury delves into the concept of femininity and excess, infusing these sneakers with a sense of artistry. The design language, inspired by poetry, adds a layer of sophistication to everyday footwear, making it a statement piece for any fashion-forward athlete.
Charitable Endeavor
This collaboration goes beyond aesthetics. A portion of the proceeds will support the Yorkshire Sculpture Park's Community Programme, promoting mental well-being through artist-led initiatives. This charitable aspect adds depth to the project, making it a meaningful contribution to the fashion and art worlds.
A Limited Edition Release
The ASICS x Completedworks sneakers will be available exclusively on February 21st at 2 p.m. GMT through Completedworks' website, priced at $300 USD per pair. This limited edition release is a must-have for collectors and fashion enthusiasts alike, offering a unique blend of performance and artistic expression.
A Global Fashion Statement
Following the online launch, the sneakers will be available at Dover Street Market London during London Fashion Week. Further releases will take place at Dover Street Market Paris and Ginza in March, ensuring a global reach and accessibility for fashion enthusiasts worldwide.
